Interview with PAUL CROCI
In this episode, Paul Croci, Founder & Director of The Modern Insights Co., shares his wealth of knowledge on leveraging market research to fuel business growth. With years of experience working with global brands like Samsung and NIVEA, Paul reveals the essential strategies businesses can use to turn data into actionable insights.
So, what should you consider when navigating market research?
Understand Your Business Needs – Align research with your business goals for targeted insights.
Make Data Actionable – Focus on translating research into clear strategies that drive decisions.
Build a Research Function – Start with small, manageable research steps before scaling.
Maximise Your Research Investment – Ensure research directly impacts customer understanding and business growth.
Stay Agile – Use research to remain flexible and adapt to market shifts.
Want to dive deeper? Watch the full episode to learn how to use market research to transform your business.
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