bridging the

gap between

theory and application

We are a paper and digital publication that shares resources on business topics through the lens of branding and based on storytelling and first-hand experiences so business owners can differentiate their branding, design, marketing and communications and build stand-out businesses that they’re proud of. 

Hollie Arnett - Maker and Moxie

Ben De Jonge - The Cut

Jess Folley - xxxxxx

Ben De Jonge - The Cut


We help bridge the gap between theory and application by equipping business owners with inspiring yet practical resources.

Our Latest Episodes

Check out our latest episodes to help you build a better business

LAUNCHING APRIL 2024

Be the first to snag a copy of our publication that is launching in April 2024 as well as some cool free stuff along that way!

Meet the Makers

Meet the passionate people behind the publication that exists to bridge this gap and help business owners genuinely understand how to implement branding in their businesses to fully harness its power.